visual communication

visual communication

Choose a specific visual work to analyze for your Media Analysis Project (MAP). Your project can be on any media; print, photography, television, film, the Internet, etc. You will explore this topic in detail by using the six perspectives. Choose something in which you have a personal interest. If you choose television, feel free to focus on a specific series (not just one episode). If you choose the Internet, focus on a particular website.

You must obtain instructor approval on your topic. Submit your topic as a one paragraph written proposal. Explain not just what your topic is, but also why you chose it.( i need this asap so i can send my topic for approval)

Double-check it one last time for proper mechanics (clear, concise, and complete sentences and paragraphs), proper spelling, grammar, and punctuation. Make sure that in addition to the 6-8 pages of text that you include a properly formatted references page with all sources cited in APA format.

Once you select a topic and it has been approved, begin to conduct your research.

Example Outline

  1. Introduction
    1. Opening to capture interest
    2. Transition sentence that leads to thesis
  2. Body
    1. Personal Perspective
  1. Historical Perspective
  1. Technical Perspective
  1. Ethical Perspective
  1. Cultural Perspective
  1. Critical Perspective
  1. Conclusion
    1. Wrap up essay by summarizing or restating your thesis.

    The following is adapted from the work of Paul Martin Lester.In order to find meaning from a visual message, you need to learn a systematic way for studying images.

    1. Make an inventory list of every element in the image,
    2. Note the lighting used in the image,
    3. Note any eye contact by subjects in the image,
    4. Note the visual cues of color, form, depth, and movement,
    5. Note how the gestalt laws apply toward the composition of picture,
    6. Note any semiotic signs that are a part of the image’s content, and

    When you’ve gone through the six steps noted above, it’s time to apply the six perspectives for visual analysis to the piece. Each perspective is noted below. Personal Perspective – Gut Reaction Rick Williams’ Omniphasism (all in balance) or Personal Impact Analysis

    1. What is the picture’s story?
    2. List primary words.
    3. List associative words.
    4. Select most significant associative words.
    5. Pair up primary & most significant associative words.
    6. Relate word pairs with your own feelings.
    7. Relate any inner symbolism.
    8. Write a brief story concerning personal insights.

    Historical Perspective – The image’s place in history

    • When do you think the image was made?
    • Is there a specific style that the image imitates?

    Technical Perspective – Consider the process decisions

    • How was the image produced?
    • What techniques were employed?
    • Is the image of good quality?

    Ethical Perspective – Moral Responsibility

    • Was the image maker socially responsible?
    • Has any person’s rights been violated?
    • Are the needs of viewers met?
    • Is the picture aesthetically appealing?
    • Do the picture choices reflect moderation?
    • Is the image maker empathetic with the subject?
    • Can all the image choices be justified?
    • Does the visual message cause unjustified harm?

    Cultural Perspective – Societal Impact

    • What is the story and the symbolism involved with the elements in the visual message?
    • What do they say about current cultural values?

    Critical Perspective – Reasoned Opinion

    • What do I think of this image now that I’ve spent so much time looking and studying it?