Strategic Alliances 11

Given the readings

Review Chapter 7 in Global Strategy (attached)
Gammelgaard, J., Kumar, R., & Worm, V. (2013). Culture-led discrepancies and negotiating conflicts in strategic outsourcing alliances. Thunderbird International Business Review, 55(5), 563-578. doi:10.1002/tie.21570

, how should a Middle Eastern company evaluate the success of a strategic alliance? Identify relevant criteria and discuss your reasons for including them. Describe why they are relevant across industries, cultures, and geographic locations.

Your well-written paper should meet the following requirements:

4-6 pages in length
Support your analysis by referencing and citing at least three credible sources in addition to the course textbook