marketing 200 words

marketing 200 words

Marketers rely on several variants of marketing research to make decisions. Every decision is typically based on what it is known about the target audience.

Questions

  1. How have social media affected your behavior as a consumer? Cite an example.
  2. According to your example, what would be more appropriate to conduct social media research: qualitative or quantitative methods? Why?
  3. What steps could a company apply to minimize biases associated with social media research?